HP—Make it Matter
Inheriting a project that had hit an impass, I rebuilt HP's Make it Matter website from the ground up to meet a complex and innovative animation and interaction brief.
I managed to back-track a scroll-jacking paradigm, and instead allowed users an unhindered scrollbar while still smoothly triggering animations and immersive video experiences while they explored HP's enterprise offerings. The site was aimed at CTOs and COOs targeted through paid digital media.
The site was integrated with HP's analytics platform and the header and footer were shared across all HP's website properties. Complex video pre-loading and memory management formed a substantial part of the exercise. The timeline was very aggressive, and a requirement to support older browsers made things challenging, but everything was completed and tested in time for a successful launch.
“We have had feedback to the tune of—the site is stunning!”
“We went live last night in both the UK & US. We have had feedback to the tune of, “the site is stunning!” We tested really well on our side before launch from a performance & browser compatibility perspective – both got a “green light”. Thanks for all your QA, it paid off! “The quality of the coding was well-done”, per the HP Dev team and the Analytics team said the tagging was close to perfect!
A short time later, HP Enterprise split into its own company.